I work with B2B SaaS companies that are looking to grow and build on a solid foundation of serving their customers. I pair well with customer-centric companies, who have the foresight to know that old-school hard-sell tactics don’t work in this market.
Wait, What?!?! Decrease Churn and Increase Revenue?
How is that possible with content marketing?
My Relational Analysis Framework
My Relational Analysis Framework gets us closer to the customer than any other content marketing strategy, because companies that know their customers grow 2-3x faster than those who don’t.
Hi! I'm Adrienne, the founder of ANB SaaS Consulting and Content Marketing
I have over 15 years of writing and research experience, and that is why I understand how hard it is to create content that attracts your ideal customer and doubles your revenue.
I know it can be very frustrating to invest huge amounts of time researching SEO keywords, writing a great piece, publishing it, and promoting it, and then not seeing any results.
I was like most content marketers for b2b SaaS companies. I would create content after looking at what other people in my niche were doing. I was trying all the “best” tactics and techniques for my clients. I was creating community, sharing, promoting, and my content was epic. But I still wasn’t seeing the results I wanted.
I was tired of seeing my clients struggle with their content marketing.
So, I created The Relational Analysis Framework. This framework allows us to fully understand the relationship your potential and current customers have with your company, which increases traffic, helps boost conversions, and even helps to reduce churn.
Some of The Amazing Companies I’ve Worked With
“We were so excited to connect with Adrienne, who had a ton of experience and breadth of knowledge of the SaaS space. We outlined our specific goals, created a project management view and got to work. Her writing was spot on with the voice and tone we were shooting for, her content was heavily researched, she asked questions for specifics, and things stayed on schedule. For us, that was our goal – find a highly experienced writer who can fit perfectly into the system and keep our marketing on track. If you’re looking to add to your content marketing team, I couldn’t recommend Adrienne more 😎.”
I hired Adrienne because we wanted to augment our SEO efforts on the SpyFu blog. I was expecting basic content recommendations and your typical approach to content but Adrienne delivered the most detailed content marketing plan that I had ever seen. It had everything from keywords, topics, competing content and recommendations for content upgrades. She took everything that was in my head and laid it out in an organized spreadsheet (a lot better than I actually could).
If you’re ready to double your revenue and decrease your churn, this is how it works...
We schedule a 30 min call to see if we’re a good fit for each other. You’ll give me an overview of your needs, and I’ll share my availability.
If we’re a good fit, I’ll send you a proposal or statement of work depending on the size of the project. You’ll know exactly how much everything will cost, the date we can start, and the final deadline of deliverables.
Once the proposal is approved and contract is signed, I’ll get to work! I’ll do customer and market research then begin creating a custom strategy to suit your customers and your products.
I finish all the deliverables! You’ll be amazed! Your customers will love you and all the incredibly helpful content.
Why is it important to know the relationship your customers have with your company?
Because through that relationship we clearly understand the customer’s pain points, greatest desires, fears, dreams, and struggles. We live in a customer-centric economy and “whoever gets closest to the customer wins.”
The Relational Analysis Framework gets us closer to the customer than any other content marketing strategy. It shows us exactly how to attract your dream customers that love everything you produce and buy everything you sell.
The Relational Analysis Framework combines customer interviews, social listening, review mining, and data analysis to give us a clear picture of your ideal customers.
Want to learn more about creating a content strategy that actually meets the needs of your customers?
I’ll send you a newsletter with all the best ways to meet your customer’s needs.
I love writing about b2b saas content marketing
Content creation is a beast that dominates every industry. The amount of content being created in a day is mind-blowing. But sadly, most of this is just noise. Value added and strategic content is...read more
Back in the baby-era of the internet, Bill Gates said, “content is King,” and man was he ever right. From the beginning of url’s and websites, developing content that is new and relevant has...read more
"Every great teacher is a good thief." I was walking down the hall with a new colleague of mine, it was probably my first day of my brand new career, a high school English teacher. We were making...read more
Still have questions about what we offer?
Send us a message, and we’ll get back to you shortly!