How to Speak to Your Customers To Generate Growth
I’ll admit it’s not an easy thing to pick up the phone and have a conversation with a stranger. There is a lot that could go wrong: awkward silences or you call the guy who’s everyone’s best friend and will never get off the phone, or it could turn out to all be a...
Create a Clear Content Strategy for your SaaS Company
Content creation is a beast that dominates every industry. The amount of content being created in a day is mind-blowing. But sadly, most of this is just noise. Value added and strategic content is very rare. So much so, that 55% of B2B marketers say they are unclear...
Content Really is King: Learn the Content Strategy that Will Boost your Business
Back in the baby-era of the internet, Bill Gates said, “content is King,” and man was he ever right. From the beginning of url’s and websites, developing content that is new and relevant has been the golden star of achievement. Then Google came around and flipped...
How Being A Good Thief Will Help Your Business
"Every great teacher is a good thief." I was walking down the hall with a new colleague of mine, it was probably my first day of my brand new career, a high school English teacher. We were making small talk about our curriculum, and I mentioned one of the novels I was...
You Need A Freelance Writer And Here’s Why
Let’s begin with the basics. What is a freelance writer? A freelance writer is a professional for hire with the skills and expertise to write for a variety of subjects, genres, and professions. In many cases, they are solopreneurs working for themselves and running...
Ready, Aim…Target! 5 Questions to Help You Determine Your Target Audience
Every successful business owner understands that marketing is top on the priority list. But maybe you feel like marketing is a waste of time. Or maybe, you aren’t seeing the benefits of all of your efforts. If this how you feel, I can almost guarantee that you are...